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Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.In 2012, announced Stir, a service that brings members together in thousands of events across the country.Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

According to the complaint, filed in the United States District Court, Southern District of New York, represented by attorney Norah Hart, "Match misleads paying subscribers by charging them for the ability to write e-mails to members who can't reply to their e-mails or even read them." Another class-action lawsuit was filed in December 2010, alleging that the site maintains thousands of inactive, fake and fraudulent profiles on its dating site to mislead and lure consumers into subscribing.After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).In late 1999, was moved to Dallas, Texas, to merge with another matching site, One & Only networks, that IAC had purchased the same year.Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.

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